Email Marketing & Google Workspace Setup
Google Workspace setup for professional business email, plus email marketing campaigns and automation — built around real segments and triggers, not a single blast list.
A lot of small businesses either don't have proper business email (still running off a personal Gmail) or have an email list they've never actually emailed. We set up Google Workspace correctly from the start — proper DNS/SPF/DKIM so mail actually lands in inboxes, not spam — and build email campaigns around real segments and triggers instead of one undifferentiated blast list.
A surprising number of deliverability problems trace back to DNS records that were never configured correctly at setup — without proper SPF and DKIM, even well-written emails land in spam regardless of content quality, and that's usually invisible until someone actually checks. We fix that at the source, then build campaigns around real behavioral segments and automated triggers — a welcome sequence, a follow-up after inquiry, a re-engagement email for contacts who've gone quiet — instead of one undifferentiated list that gets the same blast every time regardless of where someone actually is in the relationship.
- Google Workspace setup with correct DNS, SPF, and DKIM configuration
- Email list segmentation based on real customer/lead behavior
- Automated trigger emails (welcome, follow-up, re-engagement)
- Campaign design and copywriting, not just template selection
- Google Workspace configured correctly so mail reliably lands in inboxes, not spam
- An email list segmented by real behavior, not one undifferentiated list
- Automated trigger sequences for key moments (signup, inquiry, follow-up)
- Campaign copy and design built around your actual offering
Businesses without proper business email set up, or with a list they've collected but never actually emailed with a real strategy.
Most commonly, missing or misconfigured DNS/SPF/DKIM records at the domain level — a deliverability problem that has nothing to do with the email's actual content and is often invisible until someone specifically checks for it.
With segmentation based on real behavior, not one blast to the whole list at once — starting with a smaller, relevant segment and a clear trigger (like a welcome or re-engagement sequence) rather than a single undifferentiated campaign.
Both — campaign copy and design are built around your actual offering, not filled in from a generic template, since deliverability fixes alone don't matter if the email itself doesn't convert.
Automated emails sent based on a specific action — someone signs up, submits an inquiry, or goes quiet for a while — rather than a fixed calendar blast. Whether you need them depends on your actual customer journey, scoped during setup.